How to use Social Media as an Artist or DJ - Part 1: Using Facebook & Twitter
It's a noisy world out there on social media. Everybody has something to shout about and wants to be heard. With the explosion of electronic music everybody wants to be a DJ or a producer. There will eventually come a time when your closest friend is stood up choking in the middle of a restaurant, you stand there helpless while shouting out for help and asking if anyone is a doctor. Only for nobody to respond, because everybody in the room is a DJ.
So how do you get noticed without spending too much money on Facebook sponsors and adverts and get your music heard. We've picked up a few tips along the way and because we're really nice like that, we've decided to share them with you. In Part One we focus on how to get the best out of your Facebook and Twitter pages.
01. Build up your own personal profile.
Building a following on social media is tough at first, that is why using your personal profile as a way to lead to your artist page is crucial. Facebook allows you to add up to 5,000 people on your personal profile before you reach your limit. Don't go crazy but people with a high number of mutual friends are more likely to have the same mutual interests as you. Remember this is your own personal profile and not a promotional tool. Post content you want to post and what you want people to see, DJs are people too, share tracks you are inspired by, things you like and don't just focus on music. Same applies on Twitter, follow people as well as DJs, after all, the people are the ones who spend their hard earned money to come and see you play.
Once the number of friends is around the 3,000 mark look into turning your personal profile in to an artist page
and you will have 3,000 fans!
02. Understand the insights on your artist page
This may not sound like it's your job to do but unless you have the money to pay someone to look after or advise you on your artist page then it's your responsibility. If you are managing your own Facebook page, ensuring that it is clean and tidy with the images and links is important, use Google Short Code
to shorten ugly URLs and make sure the images are bright and colourful so they catch attention. Log in with your Gmail account and you can also find out how many people have clicked on the link. Once you make the transition from your own profile to your page, the advantages are Facebook insights are now easier than ever putting stats into simple charts and categories allowing you to search for whatever you like. This may come across time consuming but it is something your personal profile does not allow you to do.
- Likes, Reach and Engagement
Likes, reach and engagement are all separated in to their own sections, allowing your mind to be blown by how many people really see your posts and how they are seeing them. Facebook insights can be customised by date, month and year so you can see which posts worked and which didn't over a short or long period of time. Pay attention to when people are online and when they are using Facebook. For example if people are using Facebook on a Thursday evening more than a Tuesday evening, use the scheduling option to schedule posts for Thursday evening at a specific time. This will benefit your post and increase your reach. Be careful not to become robotic as when people come online can change weekly or even daily.
While looking at what time your fans are using social media, take a quick look at what city they are from. Should you get your break and your productions are being heard on Soundcloud or Facebook from another country, building or targeting those areas could work in the future with tour dates. It could also work in the sense of attracting remixers to possible EP's to add that extra reach to your target audience. This is where understanding your insights can have a real benefit, understanding what posts work and when and where they are working will benefit you in the short and the long term once you're following begins to grow.
Facebook uses an algorithm to figure who see's your posts. It works something like this where a like is worth 1 point, a comment is worth 3 points and a share is worth 10. Bare this in mind with your content, shares are what you should be aiming for so make sure the content is good!
03. Engaging Content
We have already spoken about DJs putting out personal content that is not all about the music. DJs are people too and a lot of people tend to forget that social media was originally meant for sharing what you are up to with friends, not what people can buy or promote. Take the example to your right, not only is Adam Beyer
one of the leading techno artists on the planet, he is also one of the leading DJs when it comes to social media interaction.
- Be Yourself
The number one rule is to think about what you post and be comfortable with it. Just because David Guetta posts a picture of himself backstage before his set at some EDM festival in America doesn't mean you have to do something similar. Most artists don't have time for that anyway. Be entertaining, be yourself and concentrate on what you want your followers to see or hear. If you really like a track and it's working for you at the time, post it, if you don't have time, schedule it for another day. If you're excited about a forthcoming gig, say so. If you're busy before a gig, don't feel the need to post something just for the sake of it. Concentrate on your set and maybe the next morning post that you had a lot of fun last night at wherever you were playing. Or post the track that you really enjoyed playing that night and recommend it too others too.
- Don't be afraid to rant
If something is getting on your nerves, don't be afraid to say it. Facebook rant can often be a great way to generate likes and shares, especially if it's entertaining and you have a photo you've taken yourself to go with it. Be careful though, too many rants or negative posts could lead to you losing followers. Check out Darius Syrossian on Facebook
, he's a man who says what he thinks and he's loved for it, by most. The more you entertain your audience, the more chance of when it comes to promotional things, they will take note.
04. Twitter is easier in the beginning
Many people think what you post on Facebook will work on Twitter too. It won't. The two platforms are very different and have to be used correctly. Building a following on Twitter is a lot easier early on than it is on Facebook. Twitter does not restrict who can see your posts, allowing all your followers to see your tweets. As long as you are being consistent with your tweets, Twitter will allow you to follow up to 2,000 people before it puts on a restriction. Using the follow, unfollow tactic allows you to target your audience to your favourite DJ or music website so that like minded people will come across your profile. Estimations show that around 30% will follow you back. Be careful not to follow to aggressively, the Twitter police won't hesitate to warn you or suspend your account.
- Be consistent in your Tweets
On Twitter make sure you are tweeting regularly and not just expecting your Twitter following to rapidly rise, it's like anything else you do, hard work and commitment usually brings results. Take this seriously and try to post regular updates without going over the top early on. As your following builds, your tweets will begin to reach a wider audience. Something else people often underestimate is building a following on Twitter is free. On Facebook you have to get to the landmark of 50 'likes' before you can boast a post and 100 'likes' before you can even see your insights.
Remember starting your tweet with a mention (eg. @ibizaclubnews
- amazing sunset) is a direct tweet and only followers of you and that follower will see the tweet. Try and avoid doing this as much as possible unless you are replying or engaging in a conversation with friends.
- The Hashtag
Using a hashtag on Facebook is frowned up even though it has recently been introduced. A hashtag on Twitter can be a great way to build brand awareness, especially if you're looking to create a stir. Although many more people use Facebook than Twitter worldwide, the hashtag was actually something that put Twitter on the map, it could do the same for you. People who use a similar hashtag can find your profile by clicking on it and seeing other peoples tweets on their dashboard. Swedish DJ Steve Angello generated over 2,200 tweets alone by just offering a small incentive ahead of his Size in the Park event earlier this year in Scotland. We're not saying you will reach those figures anytime soon but that's an impressive achievement for any campaign. After all, it's just a hashtag right?
: Be careful not to over use the hashtag in your tweets as after a while #it #just #gets #annoying. Use one or two maximum in a tweet and use them sparingly.
Keep up to date with hashtags to be at the forefront of conversations in the industry
Hope that helps, the next instalment will be here on Monday!
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