LinkedIn Launch a Host of New Features
Everyone is who is anyone has LinkedIn - and if you don’t, it’s just a matter of time before you do!
Linkedin is a fantastic platform that allows aspiring professionals to showcase their best assets such as: qualifications, work experience, previous professions, skills and experiences that makes them the person they are today. LinkedIn encourages people to upsell themselves and their achievements in an appropriate manner. No that does not mean bragging. Despite popular belief you won’t be the only one thinking they are one in a million! This particular business platform offers young/current professionals using the application great opportunities to create and develop contacts, apply for job vacancies and create a communication tunnel for job offers and work experience.
LinkedIn has recently upgraded its software features which allow business to target specific professionals on linkedin so information being distributed on the application is relevant and specific to them. You heard me right, no clutter - hallelujah! The new features LinkedIn have added are more relatable to businesses using the application to advertise jobs, information or updates on their business. New features include: Target Audiences, Lead Gen Forms and conversion tracking.
Target Audiences: This is where you normally target a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities. Target Audiences can also be used through emails and tags. This simply means using tags and email addresses so the data being passed forward is being directed to the specific professionals intended.
Lead Gen Forms: This type of form collects even more quality leads from your adverts on LinkedIn with stress free pre-filled forms. This method LinkedIn have tried to adopt allows professionals to send you their information in a matter of clicks. Creating this simple standard layout encourages professionals to fill out information as they know the process is quick, effective and simplistic. This type of form also minimises risk of error or information being missed out. Once a professional has submitted their information to the business they are instantly redirected to the businesses website to further research the brand.
Conversion tracking: As the campaign/advert runs, you can monitor your conversion results in Campaign Manager. This type of quantitative data collected allows the business to optimise adverts/campaigns.
So there you have it. Not only is LinkedIn advantageous to the professionals who use the application but also to businesses who advertise. So get LinkedIn, you never know what could be round the corner!