March 2015- What's New in Digital/Social Media
Digital marketing and social media is continuing to grow as we move into March 2015. In this blog post we will look at a round up of any developments and news in the world of digital marketing and social media over the last month.
This month it has been revealed that Barclays will be the first bank in the UK to allow users to make payments to each other and small businesses through their 'Pingit' mobile phone app by using just their Twitter handle.
By introducing this service Barclays intend to give the UK's 13.5 million Twitter users the capability to make quick, safe payments through the social networking site without having to submit their phone number or bank details. All those who are users of Pingit can use the service, whether they bank with Barclays or not. The system works through linking their Twitter account to their Pingit profile under the setting's menu in the app.
Barclays have stated that to avoid any security concerns surrounding making payments through mobile phones and online, that all transactions will be processed through the Pingit app and not through Twitter. Therefore, allowing the usual safety and security measures for any Pingit payments to also apply to the Twitter payments.
Darren Foulds, director of Barclays Mobile Banking and Pingit, said that this move "brings together a social and digital experience to create a new step forward for mobile payments in the UK".
The service will launch on both Android phones and iOS devices on 10 March 2015.
Companies should soon start to see that social media network Snapchat should be an important addition to their social media strategy. The average age of the photo sharing app's users is 18 years old. With the majority of its users being between 13 and 25. This is compared to Facebook, who's users have an average age of 40. In fact, Snapchat was the fastest growing social media or messaging app of last year.
For marketers looking to target a younger audience, 15 percent of all teenagers are users of Snapchat. The USA, Sweden and the UK are the top three countries worldwide with users within this age range.
Recently Snapchat has introduced adverts with a number of brands choosing to advertise through the service. Most notably McDonald's who integrated their Super Bowl TV advertising campaign with both their Twitter and Snapchat content. Using a social network like Snapchat can make a brand promotional and advertising campaigns more integrated and can get the brands name out to another audience that Facebook or Twitter may not reach.
Pinterest is set to test animated pins on it's users feeds to give advertisers a larger variety of ways to engage users with content that specific to them. This is part of Pinterest's plans to find more ways for brands and advertisers to engage users of their social networks attention.
The animated pins will work in a similar fashion to Facebook's autoplay videos, with the advertisements being animated as users scroll past them in their feed within the app or on the Pinterest website. This news follows Pinterest announcing plans in January to find more substantial ways to identify it's users interests in order to help advertisers find the correct audience for them on the site. The most obvious example of this would be that they are planning to separate the 'sports' area of the website into separate category's in order for advertisers to target their ads to a more accurate audience for their product.
4. Instagram/Twitter Followers app
If you are looking for detailed statistics of your Twitter or Instagram followers, the app previously known as JustUnfollow, now known as Crowdfire and updated for iOS users might be just the thing you are looking for. The app provides you with all manner of statistics such as allowing you to view users who have followed you recently, users who have unfollowed you recently, followers who are inactive, followers who are near you in location and people you follow who don't follow back and people who follow you but who you don't follow back.
The statistics the app provides can help you connect with users/followers you might not have found otherwise. Twitter itself already suggests accounts to you that you might want to follow, based on your interests and accounts you already follow. However, the Crowdfire app can connect you to a much wider audience, connecting you with people you might not have found otherwise. The app can also set up lists of users who you want to keep following and lists of users you never want to follow. It can also make your account more personal, with the option to send a direct message to new users who follow your account. Crowdfire will also e-mail you the statistics of your account regularly.
Crowdfire also allows you queue up the photos you would like to post to Instagram, and will then remind you to upload them at the specific times you have set. The app also provides you with the same data on your Instagram followers/unfollowers as it does for Twitter accounts.
No doubt, the digital marketing and social media landscape will continue to grow at a extremely fast rate with technology constantly evolving and changing the ways in which advertisers can reach their desired audiences online.