Social Media is for Local Businesses too: Eden Brewery
Eden BreweryThe Eden Brewery is located in St Andrews has a small and dedicated team who are consistently building and developing great beers. Since working with Eden Brewery we have seen a great uplift in brand awareness not just locally but country wide which has translated into increased sales.
Start Date: 01.06.2013 End Date: 30.11.2013
Reach: 114,504 Impressions: 1079905 Clicks: 4831
Spend (GBP): 934.23 CPC (GBP): 0.193382
Actions: 4293 Page Likes: 1974
With only a small spend of approximately £150 per month we were buy cheap medications able to generate a brand awareness reach of 114 504 in the United Kingdom but more importantly approximately 4000 clicks through to the website with additional 1000 being returning users who are far more likely to purchase. We were able to maintain an average CPC of £0.19 (industry average of £0.35) because we targeted the adverts specifically based on demographics, interests and personal information. The content resonated really well with fans generating over 4000 actions (likes, comments and shares) and almost 2000 likes to whom we can remarket to.
We continue to create more interesting content including competitions and promotions as well as advising on the ground promotion. We have expanded now on to other social networks including Instagram for brand awareness and Linked In for B2B sales.