Within our Facebook advertising strategy, we ran a number of campaigns; including Page Likes & Promoted Posts. Since beginning work on the A-Dee account in 2016, their Facebook likes have increased by almost 5,000:
Following this success, we began work with Picture Book Fashion on their Mitch & Son fashion label, increasing online support by over 3,000 fans on Facebook:
So far, paid adverts from our work with Picture Book Fashion have gained over 5,000 across both A-Dee & Mitch & Son Facebook pages. Organic Page Like growth across both pages has reached over 3,000 across both pages, we have further seen a dramatic increase in reach, impressions and engagement respectively across both A-Dee & Mitch & Son online content. The total reach since our work began with both brands has soared to over 144,000, with total impressions through our paid advertising strategy climbing to just under 600,000.
As with every online campaign, these kind of healthy statistics are impossible without a rigorous and strategically-implemented content strategy. Below is an example of our best performing paid posts for A-Dee:
Whilst paid advertising is instrumental in achieving success in having your brand message heard over the noise of the competition; sometimes content can compete on its own merit with no advertising budget. We’ll let this next example from Mitch & Son speak for itself: