We continue to achieve consistent success through our work with AutoCAD, reaching milestones significant milestones in the past 3-4 months. In this time, our work through meticulous social media management has garnered over 80,000 web page views, with over 120,000 e-commerce store visits. There have also been over 5,000 trial downloads at a cost-per-acquisition (CPA) of just £1.15. The level of AutoCAD web traffic from social channels remains at a solid 82%.
On Facebook, especially, we have managed to accomplish fantastic results through a variety of different campaign types. Through use of a Promoted Posts campaign, we were able to dramatically increase the reach of AutoCAD social media content throughout Europe, the Middle East & Asia. With our Website Clicks campaign, we attained over 80,000 website visits through effective targeting of competitors, publications and relevant employers within the design industry. In addition, we were instrumental in AutoCAD’s gaining of over 208,300 Facebook likes via a Facebook Likes campaign:
As we all know, achieving this impressive level of increased reach and user engagement is impossible without effective and engaging content. Below is an example of one of our best performing pieces of visual content: