US energy company City Power & Gas first came onboard with Ibiza Digital Media in early 2017 with the hope of growing their social media as a brand awareness tool, with the end goal being that social media would serve as a legitimate sales & customer retention tool.
As an existing client, City Power & Gas enlisted our help beyond our social media expertise in order to design an entire branding package for their City Power Promise customer guarantee, an industry first within the US energy market. As part of the branding project, we were tasked with creating a logo, landing page, several email campaigns & graphics for use across social media, as well as designs for printed assets such as direct mail & business cards.
Following the design process, the City Power Promise was integrated into the evolving social media strategy for City Power & Gas. The success of this project led us from solely offering social media services for this client, to full digital partner in all City Power & Gas marketing efforts.
As part of our digital partnership, we were asked to design & create a customer survey through which City Power & Gas could collect deep customer insights into their decision-making when choosing and/or switching energy supplier.